A study on consumer remorse.
This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8663 |