A study on consumer remorse.
This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
Main Authors: | Leong, Yvonne Ee Wen., Teo, Adeline Li Ching., Yong, Caiyu. |
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Other Authors: | Piron, Francis Maurice Valery |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8663 |
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