Corporate meetings market in Singapore : hotels' perspectives.

This study seeks to provide a better understanding of the corporate meetings market in Singapore and the focus is on hotels, a key industry partner of the STB. Sales & Marketing Directors from ten hotels were interviewed and their opinions and suggestions are noted while interviewers' recom...

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Bibliographic Details
Main Authors: Sng, Michelle Mei Kim., Tan, Chiew Sze., Tan, Eddie Wei Kang.
Other Authors: Henderson, Joan C.
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8696