Exploratory study of retail store image : a department store perspective.

This project explores the consumers' perceptions of store image of the major department stores in Singapore.

Bibliographic Details
Main Authors:	Fu, Xiaowei., Heng, Kia Mui., Teo, Loretta Beverly Yingling.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/8726

Internet

http://hdl.handle.net/10356/8726