Study of switching behavior among mobile services plans.

This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.

Bibliographic Details
Main Authors:	Foo, Seow Wei., Lim, Valerie Hui Ching., Tay, Ai Li.
Other Authors:	Rieck, Olaf
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8756

Internet

http://hdl.handle.net/10356/8756