Comparative advertising in Singapore.

This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.

ग्रंथसूची विवरण
मुख्य लेखकों: Lim, Choon Kiong., Looi, Amy Yen Fen., Tan, Shi Hui.
अन्य लेखक: Marshall, Roger
स्वरूप: Final Year Project (FYP)
प्रकाशित: 2008
विषय:
ऑनलाइन पहुंच:http://hdl.handle.net/10356/8827