Comparative advertising in Singapore.

This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.

Bibliographic Details
Main Authors:	Lim, Choon Kiong., Looi, Amy Yen Fen., Tan, Shi Hui.
Other Authors:	Marshall, Roger
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8827

Internet

http://hdl.handle.net/10356/8827