Comparative advertising in Singapore.
This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.
| मुख्य लेखकों: | , , |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | Final Year Project (FYP) |
| प्रकाशित: |
2008
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| विषय: | |
| ऑनलाइन पहुंच: | http://hdl.handle.net/10356/8827 |