Comparative advertising in Singapore.
This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8827 |
| _version_ | 1826118775073669120 |
|---|---|
| author | Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. |
| author_sort | Lim, Choon Kiong. |
| collection | NTU |
| description | This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners. |
| first_indexed | 2024-10-01T04:48:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/8827 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:48:59Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/88272023-05-19T05:41:40Z Comparative advertising in Singapore. Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners. 2008-09-24T07:25:27Z 2008-09-24T07:25:27Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8827 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Lim, Choon Kiong. Looi, Amy Yen Fen. Tan, Shi Hui. Comparative advertising in Singapore. |
| title | Comparative advertising in Singapore. |
| title_full | Comparative advertising in Singapore. |
| title_fullStr | Comparative advertising in Singapore. |
| title_full_unstemmed | Comparative advertising in Singapore. |
| title_short | Comparative advertising in Singapore. |
| title_sort | comparative advertising in singapore |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/8827 |
| work_keys_str_mv | AT limchoonkiong comparativeadvertisinginsingapore AT looiamyyenfen comparativeadvertisinginsingapore AT tanshihui comparativeadvertisinginsingapore |