How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs a...
| Váldodahkkit: | , , |
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| Eará dahkkit: | |
| Materiálatiipa: | Journal Article |
| Giella: | English |
| Almmustuhtton: |
2019
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| Fáttát: | |
| Liŋkkat: | https://hdl.handle.net/10356/89635 http://hdl.handle.net/10220/49412 http://nebula.wsimg.com/bf9af9aeaebac0d226687a26f7ab1428?AccessKeyId=4DE8B6CC1BB1F80669F5&disposition=0&alloworigin=1 |