Slowing down in the good old days : the effect of nostalgia on consumer patience

Nostalgia, which is induced by reminiscing about a positive past experience, can counteract loneliness and promote prosocial behavior. However, the process of recalling and thinking about a nostalgic experience can have quite different effects. Because nostalgic experiences rarely reoccur, people ar...

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Bibliographic Details
Main Authors: Huang, Irene Xun, Huang, Tak Zhongqiang, Wyer Jr., Robert S.
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2018
Subjects:
Online Access:https://hdl.handle.net/10356/89718
http://hdl.handle.net/10220/46343