Kraft : eating into the China snack food market.
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
| Principais autores: | , |
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| Outros Autores: | |
| Formato: | Final Year Project (FYP) |
| Publicado em: |
2008
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| Assuntos: | |
| Acesso em linha: | http://hdl.handle.net/10356/9010 |