Kraft : eating into the China snack food market.

This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.

Detalhes bibliográficos
Principais autores: Tan, Wei., Tay, Hwee Nei.
Outros Autores: Gupta, Vivek
Formato: Final Year Project (FYP)
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/9010