Effects of language and involvement in print advertising to bilinguals

Effects of language and involvement in print adverstising to bilinguals in Enlish and Chinese.

Bibliographic Details
Main Authors:	Ha, Nguyen Xuan Uyen, Leong, Hui Hui, Yap, Kim Ling
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9014

Internet

http://hdl.handle.net/10356/9014