The development of brand as a heuristic : an exploratory study

This paper investigates the development of brand heuristics as a consumer matures.

Bibliographic Details
Main Authors:	Oo, Linda Lin Lin, Lin, Grace Meilan, Ang, Shuzhen
Other Authors:	Marshall, Roger
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/9076

Internet

http://hdl.handle.net/10356/9076