The development of brand as a heuristic : an exploratory study
This paper investigates the development of brand heuristics as a consumer matures.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9076 |
| _version_ | 1811694538303995904 |
|---|---|
| author | Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen |
| author_sort | Oo, Linda Lin Lin |
| collection | NTU |
| description | This paper investigates the development of brand heuristics as a consumer matures. |
| first_indexed | 2024-10-01T07:09:10Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9076 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:09:10Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/90762023-05-19T05:44:56Z The development of brand as a heuristic : an exploratory study Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Product This paper investigates the development of brand heuristics as a consumer matures. 2008-09-24T07:28:20Z 2008-09-24T07:28:20Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9076 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Product Oo, Linda Lin Lin Lin, Grace Meilan Ang, Shuzhen The development of brand as a heuristic : an exploratory study |
| title | The development of brand as a heuristic : an exploratory study |
| title_full | The development of brand as a heuristic : an exploratory study |
| title_fullStr | The development of brand as a heuristic : an exploratory study |
| title_full_unstemmed | The development of brand as a heuristic : an exploratory study |
| title_short | The development of brand as a heuristic : an exploratory study |
| title_sort | development of brand as a heuristic an exploratory study |
| topic | DRNTU::Business::Advertising::Product |
| url | http://hdl.handle.net/10356/9076 |
| work_keys_str_mv | AT oolindalinlin thedevelopmentofbrandasaheuristicanexploratorystudy AT lingracemeilan thedevelopmentofbrandasaheuristicanexploratorystudy AT angshuzhen thedevelopmentofbrandasaheuristicanexploratorystudy AT oolindalinlin developmentofbrandasaheuristicanexploratorystudy AT lingracemeilan developmentofbrandasaheuristicanexploratorystudy AT angshuzhen developmentofbrandasaheuristicanexploratorystudy |