Innovative library web marketing practices in Singapore : a landscape of hype, expectation and reality
With the current rapid development of internet technologies, marketing models have moved into the global virtual arena and are creating an impact on traditional promotional practices of libraries in Singapore. As observed, the value created today of such marketing models is perceived as being based...
| Главные авторы: | , , , |
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| Другие авторы: | |
| Формат: | Conference Paper |
| Язык: | English |
| Опубликовано: |
2009
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| Предметы: | |
| Online-ссылка: | https://hdl.handle.net/10356/90889 http://hdl.handle.net/10220/6070 http://www.las.org.sg/pa_az.pdf |