Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9089 |