Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.
Research generally assumes that human biases produce a uniform (usually negative) effect on managerial behaviour regardless of the circumstances. However, it is possible that biases have different degrees and directions of effects under different circumstances. Knowing the differential impacts of bi...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9110 |