Service brand equity.
Despite tremendous interest in brand equity, there is a significant lack of research in its existence and application, in service industries. This project explored service brand equity by applying an adapted customer-based brand equity framework to a service industry, in particular, the fast food in...
| 主要な著者: | , , |
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| その他の著者: | |
| フォーマット: | Final Year Project (FYP) |
| 出版事項: |
2008
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10356/9117 |