Effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9165 |