Relevancy rankings : pay for performance search engines in the hot seat

Relevancy rankings : pay for performance search engines in the hot seat

Pay for performance (PFP) search engines provide search services for documents on the Web but unlike “traditional” search engines, they rank documents not on content characteristics but according to the amount of money the owner of a Web site is willing to pay if a user visits the Web site through t...

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Bibliographic Details
Main Authors: Goh, Dion Hoe-Lian, Ang, Rebecca P.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2009
Subjects:
DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
Online Access:https://hdl.handle.net/10356/91700
http://hdl.handle.net/10220/6171

Internet

https://hdl.handle.net/10356/91700
http://hdl.handle.net/10220/6171

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