The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...
| Hlavní autoři: | , , |
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| Další autoři: | |
| Médium: | Final Year Project (FYP) |
| Vydáno: |
2008
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| On-line přístup: | http://hdl.handle.net/10356/9189 |