The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.

Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...

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Podrobná bibliografie
Hlavní autoři: Kwok, Yushan., Ong, Wengy Wenqi., Pei, Kok Kheong.
Další autoři: Teo, Jack Cheng Chuah
Médium: Final Year Project (FYP)
Vydáno: 2008
Témata:
On-line přístup:http://hdl.handle.net/10356/9189