The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attit...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9189 |
| _version_ | 1811692671186501632 |
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| author | Kwok, Yushan. Ong, Wengy Wenqi. Pei, Kok Kheong. |
| author2 | Teo, Jack Cheng Chuah |
| author_facet | Teo, Jack Cheng Chuah Kwok, Yushan. Ong, Wengy Wenqi. Pei, Kok Kheong. |
| author_sort | Kwok, Yushan. |
| collection | NTU |
| description | Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services. |
| first_indexed | 2024-10-01T06:39:29Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9189 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:39:29Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/91892023-05-19T06:09:02Z The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. Kwok, Yushan. Ong, Wengy Wenqi. Pei, Kok Kheong. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Industries and labor Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services. 2008-09-24T07:29:32Z 2008-09-24T07:29:32Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9189 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Kwok, Yushan. Ong, Wengy Wenqi. Pei, Kok Kheong. The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title | The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title_full | The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title_fullStr | The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title_full_unstemmed | The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title_short | The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore. |
| title_sort | lord of the rings a study on the mobile phone ringtone industry in singapore |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/9189 |
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