Skepticism in advertising.

Examine the factors that have an impact on consumer skepticism towards advertising.

Bibliographic Details
Main Authors:	Lim, Shu Ying., Dua, Sheryl Poh Teng., Ng, Xue Li.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9195

Internet

http://hdl.handle.net/10356/9195