Exploratory study on the lifestyle changes in Chinatown over the years

An exploratory study that traces changes and developments in Chinatown over the years to help marketers better understand the needs of the various target groups.

Bibliographic Details
Main Authors: Lam, Huiqi, Wang, Zhu Li, Yong, Angie Ai Min
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9227