Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.

The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.

Bibliographic Details
Main Authors: Chan, Cho Chi., Choy, Kelvin Wing Hong., Seah, Henry Choon Hong.
Other Authors: Shankar, Premila Gowri
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9275