Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9275 |
| _version_ | 1824455953428250624 |
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| author | Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. |
| author2 | Shankar, Premila Gowri |
| author_facet | Shankar, Premila Gowri Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. |
| author_sort | Chan, Cho Chi. |
| collection | NTU |
| description | The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process. |
| first_indexed | 2025-02-19T03:46:24Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9275 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:46:24Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/92752023-05-19T06:24:03Z Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. Shankar, Premila Gowri Nanyang Business School DRNTU::Business::Marketing::Multilevel The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process. 2008-09-24T07:30:25Z 2008-09-24T07:30:25Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9275 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Multilevel Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title_full | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title_fullStr | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title_full_unstemmed | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title_short | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. |
| title_sort | singaporeans perceptions of multi level marketing and its impact on their purchase decision process |
| topic | DRNTU::Business::Marketing::Multilevel |
| url | http://hdl.handle.net/10356/9275 |
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