Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.
Main Authors: | Chan, Cho Chi., Choy, Kelvin Wing Hong., Seah, Henry Choon Hong. |
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Other Authors: | Shankar, Premila Gowri |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9275 |
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