Naturally overused : an analysis of health claims on "healthy" supermarket food products with an emphasis on the "natural" angle
This study examined the use of healthful claims on food packaging in view of the new trend of marketing food as natural. A content analysis of 328 food products in Singapore revealed the prevalent use of the natural claim as well as visual communication images that evoke the same connotations of nat...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 語言: | English |
| 出版: |
2010
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/93430 http://hdl.handle.net/10220/6216 |