Marketing study of serviced apartments in Singapore, 1999.
Study on marketing aspects of the industry according to the 4 P's of marketing.A SWOT analysis is also used to examine the macro and micro economic factors of the environment.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9382 |