Online relationship marketing : the case of Singapore hotels.
This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 出版: |
2008
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| 主题: | |
| 在线阅读: | http://hdl.handle.net/10356/9403 |