Effect of moods on consumer's memory of advertisements.

This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.

Bibliographic Details
Main Authors:	Chek, Joanna Shuxian., Teo, Kristy Wei Ling.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9406

Internet

http://hdl.handle.net/10356/9406