Effect of moods on consumer's memory of advertisements.
This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9406 |
| _version_ | 1826118677195390976 |
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| author | Chek, Joanna Shuxian. Teo, Kristy Wei Ling. |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Chek, Joanna Shuxian. Teo, Kristy Wei Ling. |
| author_sort | Chek, Joanna Shuxian. |
| collection | NTU |
| description | This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance. |
| first_indexed | 2024-10-01T04:47:41Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9406 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:47:41Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/94062023-05-19T06:16:17Z Effect of moods on consumer's memory of advertisements. Chek, Joanna Shuxian. Teo, Kristy Wei Ling. Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance. 2008-09-24T07:32:02Z 2008-09-24T07:32:02Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9406 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising Chek, Joanna Shuxian. Teo, Kristy Wei Ling. Effect of moods on consumer's memory of advertisements. |
| title | Effect of moods on consumer's memory of advertisements. |
| title_full | Effect of moods on consumer's memory of advertisements. |
| title_fullStr | Effect of moods on consumer's memory of advertisements. |
| title_full_unstemmed | Effect of moods on consumer's memory of advertisements. |
| title_short | Effect of moods on consumer's memory of advertisements. |
| title_sort | effect of moods on consumer s memory of advertisements |
| topic | DRNTU::Business::Advertising |
| url | http://hdl.handle.net/10356/9406 |
| work_keys_str_mv | AT chekjoannashuxian effectofmoodsonconsumersmemoryofadvertisements AT teokristyweiling effectofmoodsonconsumersmemoryofadvertisements |