Effect of moods on consumer's memory of advertisements.

Effect of moods on consumer's memory of advertisements.

This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.

Bibliographic Details
Main Authors: Chek, Joanna Shuxian., Teo, Kristy Wei Ling.
Other Authors: Lam, Shun Yin
Format: Final Year Project (FYP)
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9406

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