Is saying sorry good enough? : examining the typologies of apology in organisational response during health crises
When facing crises, organisations are increasingly faced with the prospect of apologizing to their stakeholders to maintain a good image and diffuse the anger and hostility directed at them (Hearit, 1994). While research has found that apology is the most effective crisis strategy (Kim, Avergy, &...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/94186 http://hdl.handle.net/10220/9421 |