Is an ethical firm a profitable one?

With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performa...

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Bibliographic Details
Main Authors: Chiew, Peishan., Koh, Dione Bee Yen., See, You Zhen.
Other Authors: Toh, See Kiat
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9440