Is an ethical firm a profitable one?
With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performa...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9440 |
| _version_ | 1811694950635536384 |
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| author | Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. |
| author2 | Toh, See Kiat |
| author_facet | Toh, See Kiat Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. |
| author_sort | Chiew, Peishan. |
| collection | NTU |
| description | With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms. |
| first_indexed | 2024-10-01T07:15:43Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9440 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:15:43Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/94402023-05-19T06:24:06Z Is an ethical firm a profitable one? Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. Toh, See Kiat Nanyang Business School DRNTU::Business::General::Moral and ethical aspects With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms. 2008-09-24T07:32:23Z 2008-09-24T07:32:23Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9440 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::General::Moral and ethical aspects Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. Is an ethical firm a profitable one? |
| title | Is an ethical firm a profitable one? |
| title_full | Is an ethical firm a profitable one? |
| title_fullStr | Is an ethical firm a profitable one? |
| title_full_unstemmed | Is an ethical firm a profitable one? |
| title_short | Is an ethical firm a profitable one? |
| title_sort | is an ethical firm a profitable one |
| topic | DRNTU::Business::General::Moral and ethical aspects |
| url | http://hdl.handle.net/10356/9440 |
| work_keys_str_mv | AT chiewpeishan isanethicalfirmaprofitableone AT kohdionebeeyen isanethicalfirmaprofitableone AT seeyouzhen isanethicalfirmaprofitableone |