Investigation of inaction inertia effects.

The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia...

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Bibliographic Details
Main Authors: Chew, Lelian., Lim, Demin., Yap, Kai Lin.
Other Authors: Tan, Hun Tong
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9445