‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race
Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?...
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| Format: | Commentary |
| Language: | English |
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2012
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| Online Access: | https://hdl.handle.net/10356/95093 http://hdl.handle.net/10220/8848 |