Variety seeking in the Singapore service industry.

This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized...

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Bibliographic Details
Main Authors: Long, Zhenjie., See, Yuat Beng., Sim, Catherine Ung Mei.
Other Authors: Sivakumaran, Bharadhwaj
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9530