Variety seeking in the Singapore service industry.
This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9530 |
| _version_ | 1811682205238296576 |
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| author | Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. |
| author2 | Sivakumaran, Bharadhwaj |
| author_facet | Sivakumaran, Bharadhwaj Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. |
| author_sort | Long, Zhenjie. |
| collection | NTU |
| description | This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact). |
| first_indexed | 2024-10-01T03:53:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9530 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:53:08Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/95302023-05-19T07:23:13Z Variety seeking in the Singapore service industry. Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Industries and labor This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact). 2008-09-24T07:33:22Z 2008-09-24T07:33:22Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9530 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. Variety seeking in the Singapore service industry. |
| title | Variety seeking in the Singapore service industry. |
| title_full | Variety seeking in the Singapore service industry. |
| title_fullStr | Variety seeking in the Singapore service industry. |
| title_full_unstemmed | Variety seeking in the Singapore service industry. |
| title_short | Variety seeking in the Singapore service industry. |
| title_sort | variety seeking in the singapore service industry |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/9530 |
| work_keys_str_mv | AT longzhenjie varietyseekinginthesingaporeserviceindustry AT seeyuatbeng varietyseekinginthesingaporeserviceindustry AT simcatherineungmei varietyseekinginthesingaporeserviceindustry |