Consumers' perspectives on the use of EZ-link card for retail payments

This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perceptio...

Full description

Bibliographic Details
Main Authors: Cao, Grace Shu Yin, Tan, Wenrong, Tiow, Xue Fen
Other Authors: Viswanathan, S
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9619