Consumers' perspectives on the use of EZ-link card for retail payments
This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perceptio...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9619 |
| _version_ | 1811687845670158336 |
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| author | Cao, Grace Shu Yin Tan, Wenrong Tiow, Xue Fen |
| author2 | Viswanathan, S |
| author_facet | Viswanathan, S Cao, Grace Shu Yin Tan, Wenrong Tiow, Xue Fen |
| author_sort | Cao, Grace Shu Yin |
| collection | NTU |
| description | This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption. |
| first_indexed | 2024-10-01T05:22:47Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9619 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:22:47Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/96192023-05-19T07:23:10Z Consumers' perspectives on the use of EZ-link card for retail payments Cao, Grace Shu Yin Tan, Wenrong Tiow, Xue Fen Viswanathan, S Nanyang Business School DRNTU::Business::Information technology This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption. 2008-09-24T07:34:21Z 2008-09-24T07:34:21Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9619 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Information technology Cao, Grace Shu Yin Tan, Wenrong Tiow, Xue Fen Consumers' perspectives on the use of EZ-link card for retail payments |
| title | Consumers' perspectives on the use of EZ-link card for retail payments |
| title_full | Consumers' perspectives on the use of EZ-link card for retail payments |
| title_fullStr | Consumers' perspectives on the use of EZ-link card for retail payments |
| title_full_unstemmed | Consumers' perspectives on the use of EZ-link card for retail payments |
| title_short | Consumers' perspectives on the use of EZ-link card for retail payments |
| title_sort | consumers perspectives on the use of ez link card for retail payments |
| topic | DRNTU::Business::Information technology |
| url | http://hdl.handle.net/10356/9619 |
| work_keys_str_mv | AT caograceshuyin consumersperspectivesontheuseofezlinkcardforretailpayments AT tanwenrong consumersperspectivesontheuseofezlinkcardforretailpayments AT tiowxuefen consumersperspectivesontheuseofezlinkcardforretailpayments |