Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9645 |