Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9645 |
| _version_ | 1811687886285701120 |
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| author | Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. |
| author2 | Marshall, Roger |
| author_facet | Marshall, Roger Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. |
| author_sort | Goh, Sumi. |
| collection | NTU |
| description | Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established. |
| first_indexed | 2024-10-01T05:23:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9645 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:23:26Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/96452023-05-19T03:05:17Z Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established. 2008-09-24T07:34:38Z 2008-09-24T07:34:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9645 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title | Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title_full | Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title_fullStr | Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title_full_unstemmed | Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title_short | Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. |
| title_sort | learning about brands a study of the changes in the nature of consumers brand associations over time |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/9645 |
| work_keys_str_mv | AT gohsumi learningaboutbrandsastudyofthechangesinthenatureofconsumersbrandassociationsovertime AT nglifen learningaboutbrandsastudyofthechangesinthenatureofconsumersbrandassociationsovertime AT tayfeliciasimin learningaboutbrandsastudyofthechangesinthenatureofconsumersbrandassociationsovertime |