Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.

Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.

Bibliographic Details
Main Authors:	Tan, Hock Choon., Tan, Shi Xing., Yap, Filicia Xinyi.
Other Authors:	Tan, How Joo
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9662

Internet

http://hdl.handle.net/10356/9662