Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9662 |
| _version_ | 1826124131773448192 |
|---|---|
| author | Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. |
| author2 | Tan, How Joo |
| author_facet | Tan, How Joo Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. |
| author_sort | Tan, Hock Choon. |
| collection | NTU |
| description | Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore. |
| first_indexed | 2024-10-01T06:15:39Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/9662 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T06:15:39Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/96622023-05-19T06:24:06Z Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. Tan, How Joo Nanyang Business School DRNTU::Business::Marketing Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore. 2008-09-24T07:34:49Z 2008-09-24T07:34:49Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9662 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title | Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title_full | Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title_fullStr | Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title_full_unstemmed | Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title_short | Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. |
| title_sort | study of how demographics psychographics and selection criteria affect the marketing strategies of credit cards in singapore |
| topic | DRNTU::Business::Marketing |
| url | http://hdl.handle.net/10356/9662 |
| work_keys_str_mv | AT tanhockchoon studyofhowdemographicspsychographicsandselectioncriteriaaffectthemarketingstrategiesofcreditcardsinsingapore AT tanshixing studyofhowdemographicspsychographicsandselectioncriteriaaffectthemarketingstrategiesofcreditcardsinsingapore AT yapfiliciaxinyi studyofhowdemographicspsychographicsandselectioncriteriaaffectthemarketingstrategiesofcreditcardsinsingapore |