Mobile content contribution and retrieval : an exploratory study using the uses and gratifications paradigm

Using the uses and gratifications (UnG) theory, this paper explores the gratification factors for which people contribute and retrieve mobile content. Through the deployment of MobiTOP, a mobile content sharing application, it was found that perceived gratification factors for mobile content contrib...

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Bibliographic Details
Main Authors: Chua, Alton Yeow Kuan, Goh, Dion Hoe-Lian, Lee, Chei Sian
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/96844
http://hdl.handle.net/10220/11601