Mobile content contribution and retrieval : an exploratory study using the uses and gratifications paradigm
Using the uses and gratifications (UnG) theory, this paper explores the gratification factors for which people contribute and retrieve mobile content. Through the deployment of MobiTOP, a mobile content sharing application, it was found that perceived gratification factors for mobile content contrib...
Main Authors: | Chua, Alton Yeow Kuan, Goh, Dion Hoe-Lian, Lee, Chei Sian |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Journal Article |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/96844 http://hdl.handle.net/10220/11601 |
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