Battle in the skies : budget airlines in Singapore

The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.

Bibliographic Details
Main Authors: Cai, Serene Xinchun, Tan, Daphne Li-Lianne, Han, Erina
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9733