Battle in the skies : budget airlines in Singapore
The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.
Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project (FYP) |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9733 |