Practical application of marketing principles for iQUE Nest.
This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketin...
| Hlavní autoři: | , , |
|---|---|
| Další autoři: | |
| Médium: | Final Year Project (FYP) |
| Vydáno: |
2008
|
| Témata: | |
| On-line přístup: | http://hdl.handle.net/10356/9792 |