Marketing innovations : QB House

This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.

Bibliographic Details
Main Authors: Tan, Adeline Qiaowei, Chow, Christine Sook Kuan, Soon, Meiling
Other Authors: Hooi, Den Huan
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9849